The conception of BASEbelt first started when I was researching clothing requirements for a human mission to Mars and then narrowed the focus towards an apparel that would be useful for earth exploration and an adventurous lifestyle. I wanted to do something meaningful, create a movement brand for an active lifestyle, and be an inspiration for my infant daughter.
Exploration and an adventurous lifestyle have been an inspiration to me from my upbringing on the Big Island of Hawaii. My mother would force us to enjoy the outdoors while growing up she would tell us to go holoholo (go out for leisure). It is important to inspire an active lifestyle in our younger generation as they will grow up in this new digital dependent generation which diverts us away from things that keep us healthy like getting off our butts, exercising, or physically observing our surroundings.
Research has revealed the younger generation is becoming weaker, less muscular, and unable to do tasks that the previous generation found simple. I am witnessing this first hand as I re-enlisted into the Army national guard after a 9-year break I realized there are more soldiers reporting uncommon injuries such as hip and pelvis fractures during physically demanding training exercises today than 10 years ago.
A decision was made high up in the Army organization to implement a new Occupational Physical Assessment Test or OPAT to help reduce injuries and properly place soldiers to respective military occupational specialties. There is no simple solution to this problem in the civilian sector but after receiving positive feedback from others we believe the BASEbelt can help promote an active lifestyle and create a cultural shift in order to build movement back into our younger generation.
Our name BASEbelt stands for Be Active, Search, & Explore to help drive the fundamental human desire to live an adventurous lifestyle. Our logo represents the first letter in "base" and the first letter in "belt" but has a double and hidden meaning to represent build movement back. You can see the letter m inside the bb. The letter m was also stretch to form a forward motion feeling.
Our mission is to create products and content that will inspire the younger generation to get out and be Earth Adventurers to explore and share their adventures with families and friends. This is why we created BASEbelt and want you to be part of our community and help share our message.